India is one of the fastest growing media and entertainment markets in the world. With rapid digitisation and lowered costs of access, coupled with the emergence of new platforms, consumers are looking for a variety of entertainment options. These are currently being served by just a few players. In the last twelve years the Indian media landscape has transformed itself from being chaotic and loosley structured to being organised and streamlined. This presents an opportunity for serious investors as there is ample room for further growth and improvement to unleash the potential of the industry.
These changes and growth have attracted significant interest from global players, who are keen to enter the market and tap into this potential. These global players need an accurate understanding of the local market to ensure their investment is safe, viable and sound to give them good returns. They need reliable and credible partners to ensure their interests are safeguarded and that their entry is as smooth as possible.
We at Benchmark, are able to service these requirements and business interests with the highest level of professionalism and integrity. Our team is comprised of senior media experts from the industry who have occupied leadership positions in organisations in India and abroad. We have hands-on experience in managing media projects and have our hand on the pulse of the market with an in-depth understanding of how to meet our clients needs in India.
We have been CXOs, COOs, Business and Creative Heads and Consultants in various organisations and have an inherent understanding of the local market, the emerging local trends, while possessing established relationships with key players. We pride ourselves in operating at the highest level of professionalism and integrity, assuring each client an impartial point of view.